Our Vancouver based video production company produces promotional videos and commercials for websites and online video content sites. Having a video displayed on your website is something that every business and organization should strongly be thinking about because it creates a strong relationship and call to action for your customers and clients. Think about it this way: Your customers and clients are very busy and don’t have much time to read all of your text descriptions about your company and what you offer. If you have not created an impact or a connection with a customer within 30 seconds then that could very well be the loss of a sale or lead.
Placement tips for website videos:
• Introduction website promotional presentation:
place your website promotional video directly on your home page of your website for prospects to view when they arrive at your site.
• Organic video placement:
place your video(s) in locations throughout your website as to create a natural progression and a value added experience for how your customers navigate through your website. For example, in your services or products section place a website video beside your product or service where prospects can read a short description and then see your video.
• Call to action video:
Place a short video on your contact page where prospects may view your video and then have the opportunity to contact you through your contact form or phone number supplied.
9 out of every 10 people prefer watching video as opposed to reading text.
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