We produce high impact videography, editing, motion graphic design and 3d animation services for video signage and large screen advertising. Video signage has a great potential to generate interest because it is big, eye-cathcing and typically positioned in high-traffic locations. As with any advertising or marketing campaign, video signage, like billboard advertising, should not be your only video advertising strategy. It is definitely a luxury advertising approach but when supplemented together with other video advertising strategies it can create a solid marketing foundation.
Some placement examples of video signage advertising may include:
- Within your storefront or facing outwards through your window to attract potential customers outside
- On Skytrain, metro and transit screens at stations
- Large digital billboard screens along road ways and high volume traffic areas
How to create an impact without a soundtrack
A video for large screen advertising needs to attract enough attention to at least be recognized and viewed. Typical videos on public advertising screens are structured at less than 15-seconds because the attention span of the general public in the midst of walking or driving is even less than that of internet user. What’s more, when you advertise on video signage screens or digital video billboards you are cutting out one very important element: The Audio.
Believe it or not, audio, music, and the soundtrack mix account for 60% or more of the experience and emotional impact of your video. Digital video signage has no audio which means you have to create an impact strictly through visuals. Thankfully through the use of high-end effects and motion graphic design, we can produce attractive and exciting visually stimulating presentations that can attract the attention of even the most focused individuals.
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